MISSION
1. To be a financially sound company.
2. To be a company that can deliver generous returns to its owners and employees.
3. To become a company that will promote and enhance a healthy organization that will result to High Productivity.
4. To become a company that will allow its suppliers to grow with it.
5. To be a publisher that will make Filipino authors well-known.
6. To be a socially conscious innovator of learning materials that meet customer needs.
7. To be the leading innovator of the learning media bussiness.

VISION
To be the leading innovator in the learning media business that will be worth emulating here and abroad.